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Posted on 08-24-2016

John Wayne And The Cowboy

My only sibling is my older brother by three years.  Since our parents were working as grade school teachers, it fell on my brother to look after me.  By all measures he has been a wonderful older brother who introduced me to many lifetime pursuits, not the least of which is being an Oakland Raider fan. However, a much bigger impact was his love of John Wayne movies.  Admittedly, Mr. Wayne lived across the bay from our apartment where my brother and I shared a room until he went to college.  We’d see Mr. Wayne on his converted WWII mine sweeper, the Wild Goose, from time to time as we puttered by in the dinghy my brother restored.  Mr. Wayne was a larger than life figure to us and we loved seeing him ride into any town on his trusted steed and set the world right.  I got my love of horses and things Western from those movies, but I also stumbled upon something even more poignant.

Now my father couldn’t stand the man because of Mr. Wayne’s conservative politics, but to his credit never forbade us to watch his movies.  Years later, after I’d left home to make my way in the world as a homeless teenager, I read something John Wayne said that has guided me through a great deal of partisan political battles. 

John Wayne was once asked what he thought of President John Kennedy.  He replied “I didn’t vote for him, but he’s my president.  I hope he does a good job.”

I’m not sure why that had such a big impact on me, but it’s what has allowed me to work well with staff and legislators not of my political party.  In spite of spending months trying to defeat their candidates for elected office, when the elections ended and we returned to the Capitol, it was time to work together to make government serve the citizens as well as possible.  John Wayne respected the office of the presidency and always hoped the best for our country. 

I share this walk down memory lane because this election year in particular is exhibiting historic levels of rancor between our political parties.  I understand partisanship.  I don’t understand the vitriolic discourse that seemingly subsumes the capacity to work together to solve the challenges of our country, after the last vote is counted.  In the midst of this unfortunate paradigm, CCA is innovating its way to relevance.

Election 2016 and CCA Independent Expenditures

This week your GA team has spent a lot of time strategizing how to make the most impact on behalf of chiropractic within the limitations of our resources and the dynamics of this political landscape.

Between the Senate and Assembly there are 29 seats on the ballot.  We’ve analyzed every one of them and narrowed our activity to four elections.  The criteria for making these decisions was complex, but candidates being pro-chiropractic was at the top of the list.  The political party of candidates was a non-issue.  We analyzed demographics, voting history, voting trends, polling, campaign adds supporting and attacking candidates in the primary, and many other considerations before devising our strategy. 

There are so many variables that will impact election outcomes this year it is impossible to predict results.  Will the presidential ticket drive people to or away from the polls?  Will 17 initiatives on the ballot burn out voters before they get to the state legislative races, etc.?  One thing we can count on though, and that is tens of millions of dollars are going to expended to convince you to vote one way or another.

I’ve never met a consultant who thought there existed a saturation point where voters would vote against a candidate because they were sick of being lobbied for their vote.  But I did work a campaign where it happened to my candidate.  People were sick of being called at home, having people ring their door bells, and having their mailboxes filled everyday with campaign literature and they were pissed.

People were literally yelling at me to leave them alone.  Now I’ve been chased by packs of dogs, thanked the lord the chain on that pit bull was six inches shorter than the distance to my leg, had doors slammed in my face, phones hung up in my ear, called every expletive I know, and some I’d never heard of, but I’d never had people tell me they changed their mind and were voting for the other candidate solely because we coveted their vote too much.  Needless to say, my candidate lost that election.

So amidst this coming avalanche of a campaign Blitz Krieg, CCA has devised a strategy to be heard through its dissonance.  It’s taken a lot of work, creativity and the support of our PAC Trustees, especially our new Chair, Dr. Tim Gooing, to put us in a position to make a seminal impact for chiropractic.

And when it’s all over we’ll follow the 9th & 10th commandments of the Cowboy Code, written by another great Cowboy, Gene Autry. 

He must respect women, parents, and his nations laws. 

The Cowboy is a patriot.

That’s all the news that’s fit to print, and some that probably isn’t…for now.

Did you know you can now comment directly on the Corner? Just look below for the comment box.

I encourage your feedback and questions. I look forward to hearing from you.

©2016 California Chiropractic Association. All rights reserved. Please do not disseminate in part or whole without prior permission. Questions or permission to disseminate? Contact Cris Forsyth at cforsyth@calchiro.org.

Delia Gorey said:

Another good one Cris ! Thank you .

2016-08-25 21:55:09

Danny Gambino said:

Together we CAN stand; but divided we WILL fall. Good one and thanks Cris!

2016-08-26 14:09:19

Sandra Castro said:

Well written! I love it, thank you Chris!

2016-08-26 14:49:51

Jeff Phillips, DC said:

Chris, Any progress on someone to write a law for auto carriers to honor liens by health professionals?

2016-08-26 17:20:22

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